Who we are
Annually, we sell over 40,000 new and 30,000 used vehicles and account for 15% of all Ford retail car registrations in the UK.
In addition, Ford Retail sells over 1 million combined service and bodyshop labour hours each year with parts sales turnover approaching £70 million.
Our Aim
We strive to be the number one retailer of Ford, Mazda and Iveco products in the country whilst retaining the highest possible standards of customer care across all areas of the business
To enable us to become number one we focus ourselves on achieving exceptional standards around our key business objectives:
1 People
2 Customer Satisfaction
3 Profit
4 Volume
5 Control
Our Responsibilities
Ford Retail believes that one of its most important responsibilities is to create a working environment in which everyone can happily perform their duties with a sense of belonging to a successful business. Our aim is to create an environment, where the needs of the business are balanced with the needs of the people. For this to be achieved it’s up to all of us to work together to make Ford Retail a great place to work.
Customer For Life
The only way to excel in all the key objectives of the business we have, is for us all to be focused on the needs of the customer. By ensuring that at every opportunity we all recognise the important role we play in creating a positive experience for the Customer, the business will grow and develop in all areas. All of us play a critical part in the success of our business whatever role we are in.
History
- July 1923 Polar Motor Company incorporated trading as a seller and repairer of motor vehicles
- Nov 1998 Ford Motor Company acquired a 49% share of Polar Motor Company to form the Polar Motor Group Joint Venture with Jardine Motor Group
- Mar 1999 Polar Motor Group acquired Dagenham Motors Group plc
- Dec 2002 Acquisition of Birmingham (Heartlands Ford), Bristol (Brunel Ford) and Stockport (Atlantic Ford) CMA’s by Ford of Britain to form Ford Retail UK.
- May 2004 Acquisition by Ford of remaining 51% share in Polar Motor Group from Jardine Motor Group.